DONE-FOR-YOU GROWTH FOR INDEPENDENT RESTAURANTS
Fill Your Dining Room With Regulars And New Faces Without Ever Touching an Ad, an App, or a Confusing Setting.
Grant access once. We run everything. Zero work for you or your staff.
DONE-FOR-YOU GROWTH FOR INDEPENDENT RESTAURANTS
Fill Your Dining Room With Regulars And New Faces Without Ever Touching an Ad, an App, or a Confusing Setting.
Grant access once. We run everything. Zero work for you or your staff.
About Restaurant ROI
My name’s Gabe, and I’m the founder of Restaurant ROI.
I spent a year making restaurant marketing way too complicated.
We tried content, Meta ads, loyalty programs, email, SMS, yelp (don't even get me started), promos, and pretty much everything else.
Eventually, I realized most restaurant growth comes back to two things:
Word of mouth and reviews.
So we stripped everything else away.
We use Google to get more hungry people through the door, help more happy customers leave reviews, and make those reviews work harder over time.
That’s Restaurant ROI.
Why I built it
My first restaurant client was Buffalo Eatz in Charlotte.
I realized pretty quickly that restaurant marketing had a bad reputation for a reason.
Everyone sounded so scammy. Looked like they've never washed a dish in their life 😭
A lot of agencies sell bloated packages, complicated dashboards, and shit that takes forever to actually affect the register.
Restaurants are already harder to market than most businesses.
Someone buying something online just has to click.
A restaurant customer has to get hungry, choose you, get dressed, get in the car, drive over, sit down, and spend money.
That challenge is exactly why I stuck with restaurants.
At the end of the day, I care about one thing:
DID THE RESTAURANT MAKE MORE MONEY?
That’s the standard.
Not "followers"
Not "impressions"
Not some giant PDF
My goal is to make restaurant marketing simpler, easier to understand, and actually worth paying for... and make you a bunch of money!
How we work
We only work with restaurants.
Small team.
Flat fee.
Weekly communication.
No bloated marketing package.
The goal is for it to feel like you have a full-time restaurant marketer in your pocket without hiring somebody for $50,000 a year, paying benefits, PTO, and micromanaging them yourself.
We handle the marketing.
You run the restaurant.
What that looks like
Here’s what happens when the system actually works.
Buffalo Eatz, Charlotte NC
From $120,000/month to $232,000/month in under 1 year, and a second location opened in June 2025 to keep up with demand.
Bites & Pints, Greensboro
$70K/month to $84K/month in their first two months working with us. A 19.4% increase in revenue in 60 days.
Azul Tacos, Charlotte NC
"Since working with Gabriel and the ROI team, our numbers have increased considerably. We also asked Gabriel to focus more on reaching the Hispanic community, and we’ve seen a significant increase in Hispanic customers coming into the restaurant." and a 6x increase in Google Reviews and from a 4.5 to a 4.8 on Google - Their first month running this system.
Tha Caddy Shack, Nashville TN
"We had a significant increase in different types of customers. We're in a real low-income area, but there's a lot of business buildings around us too, and people from those buildings started coming in who never had before. They were like 'we didn't know this was even here'. The first weekend, we killed it in wing sales." - Their 1st week running this system.
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Real Restaurants. Real Results.
These are actual clients using the same system you'd get.
Buffalo Eatz, Charlotte NC
From $120,000/month to $232,000/month in under 1 year, and a second location opened in June 2025 to keep up with the new demand.
Bites & Pints, Greensboro
$70K/month to $84K/month in their first two months working with us. A 19.4% increase in revenue in 60 days.
Azul Tacos, Charlotte NC
"Since working with Gabriel and the ROI team, our numbers have increased considerably. We also asked Gabriel to focus more on reaching the Hispanic community, and we’ve seen a significant increase in Hispanic customers coming into the restaurant." PLUS a 6x increase in Google Reviews and from a 4.5 to a 4.8 on Google - Their first month running this system.
Tha Caddy Shack, Nashville TN
"We had a significant increase in different types of customers. We're in a real low-income area, but there's a lot of business buildings around us too, and people from those buildings started coming in who never had before. They were like 'we didn't know this was even here'. The first weekend, we killed it in wing sales." - Their 1st week running this system.
You didn't open a restaurant to become a marketer.
And yet... Here you are.
There's "the Google thing" you've been meaning to fix for six months. The reviews that haven't budged since February. The nephew who keeps telling you to "get on TikTok." The agency that took your money and handed you a report you couldn't understand.
Yeah…
Restaurant marketing is a confusing, frustrating, bloated nightmare
It makes you think…
Is there even an effective way to fill a restaurant?
There is. And it took us over a year to figure it out.
I’m Gabe. From Asheville NC, and I spent a year doing restaurant marketing the hard way.
You’ve probably tried a lot of these as well:
Filming social media content in house
Editing “trendy” videos
Running “FREE appetizer” campaigns
Loyalty systems
Email/SMS marketing
Yelp ads
Radio ads
Mailers
Billboards
ALL OF IT
So much extra work
So expensive
So complicated
For barely any actual growth in sales.
But then I had a realization…
Something so simple that I wanted to kick myself.
And it comes down to two concepts:
Word of mouth, and reviews.
I had stumbled across a clip from mega-marketer Alex Hormozi talking to a restaurant owner trying to scale from 25 million to 100 million per year
His answer completely changed how I thought about restaurant marketing:
“Most people find restaurants through word of mouth, and reviews. It’s like 90% those two sources.”
🤯
It all made sense.
It was almost too simple.
I mean, think about it
When you go to a restaurant, it’s either because a friend/brother/mom/grandpa said “This place is really good, you should try it out!”
OR
You look up “_____ near me” on Google, look at some reviews, and go in.
Don’t you agree?
I mean... When was the last time you saw an instagram/facebook ad for a restaurant and actually went in?
Seriously… Think about it.
For me, and almost everyone I ask, the answer is… Never.
So…
We went back to the drawing board with two things in mind.
Word of mouth and reviews.
How do you tackle word of mouth?
By getting more people in the door to taste your amazing food and tell everyone they know about it.
How do you tackle reviews?
By giving more customers a chance to tell you how much they love your food and maximizing the effectiveness of each new review.
We cut out EVERYTHING that didn’t attack those two things.
No BOGO’s
No discounts
No “branding”
No “icing on the cake”
Everything was geared towards getting more customers in the door.
And where do most of your customers find you?
Google.
Before you stop reading, the results we’ve gotten restaurants with this system are almost unbelievable.
A lot of people are (and a lot of our clients were) skeptical about running Google Ads…
Give me 30 more seconds to show you why we’re the best at it.
Think about this…
Customers that are searching on Google are hungry NOW.
Customers that are doom-scrolling on Instagram are... DOOM-SCROLLING!
Both platforms can get a customer to walk in your restaurant
But one customer will be 5 times more expensive…
Targeting HUNGRY customers gets you more juice for the squeeze in marketing spend.
It costs less to get their business when they are already looking for food.
And as an independent restaurant with tight margins… every marketing dollar needs to count.
This brings us to the question that actually matters…
Okay… but what am I getting back for my money?
Restaurants are FAMOUS for having un-trackable marketing.
This is a feature of the restaurant industry, not a bug.
So when it comes to marketing on Google…
You kind of have to look at the bottom line sales, see an obvious boost in revenue, and trust what Google Ads has been doing for small businesses for decades (yes, 26 years).
BUT, there is a benchmark stat:
The average return on investment for restaurant Google Ads is 3-5x
Put $1,000 in, and the benchmark says $3,000 - $5,000 back.
Cool.
The “average” American is obese.
We don’t particularly care what the “average” restaurant does.
We care what YOUR restaurant does.
We don’t set up “average” campaigns
The “average” cost per click for restaurant google ads is $2.05
Across all of our client accounts, our average cost per click is $0.38.
That’s over 5x cheaper.
Again, cool!
But you can’t deposit clicks into a bank account.
3-5x sounds nice…
Cheap clicks sound cool…
But…
Show me a restaurant where this actually worked.
Azul Tacos & Beer
On the west side of Charlotte, North Carolina
Anthony, the owner, already had a strong restaurant.
But there was one problem he specifically cared about:
Azul had lost a lot of its Hispanic customer base.
He wanted those customers back.
And he was skeptical that Google Ads / reviews were really going to be the things that did it.
Fair.
That’s exactly why there was no long contract or giant upfront commitment.
Here’s an actual text from Anthony describing what it's like working with us:
Then we built the campaign around what people in Charlotte were actually searching, including Spanish/Hispanic-intent searches that most generic campaigns would completely ignore.
And within the first month, Anthony started noticing something inside the restaurant.
More Hispanic customers were coming in again.
Then the sales numbers came in.
Revenue was up 27% from the month before.
And while that was happening, Google reviews accelerated by 6x.
Since we gave more customers a chance to speak their mind, and the majority of customers love the food, the ratio of good to bad reviews is much more in favor of good reviews.
This bumped their rating from a 4.5 to a 4.7 in one month.
Our reputation management even boosted their organic Google ranking
An extra $43,000 in new business in the first 30 days.
Azul went from “I didn’t even know you guys were here” to bringing in new faces, stacking reviews, and becoming much more visible in their local market in one month.
And before we ever asked him for referrals, he started sending other restaurant owners our way.
That’s about as good a signal of trust as you can ask for.
I know what you’re thinking…
“Okay, Azul looks insane. But maybe they were just a freak accident…”
What about everyone else?
Buffalo Eatz (also in Charlotte NC)
They were doing $125,000/month last year in July
In May of 2026, they did $232,000 and opened a new location on S Tryon St.
Bites & Pints, Greensboro NC
In their first 60 days, their monthly revenue went from 70K to 84K
19.4% increase in two months.
Tha Caddy Shack, Nashville Tennessee
After their first week, I had a call with Don, the owner.
I asked how things went in the restaurant, and this is what he said:
"We had a significant increase in different types of customers. We're in a real low-income area, but there's a lot of business buildings around us too, and people from those buildings started coming in who never had before. They were like 'we didn't know this was even here'. The first weekend, we killed it in wing sales."
Now we’re getting somewhere!
"So tell me..."
What are you actually doing every month?
The first week, we set everything up.
After that, we manage the campaign, manage the reviews, cut wasted spend, double down on the searches bringing in customers, and adjust based on what’s actually happening inside the restaurant.
No vague monthly reports.
We check in every week, you can text us whenever, and we handle the marketing in the background while you run the restaurant.
“Okay, but…”
Why can’t I just do this myself?
You can!
You can also change your own oil.
But this takes us back to the first thing we talked about
You didn’t start a restaurant to be a marketer.
So instead of spending months learning Google Ads or hiring some kid fresh out of college to be a full time marketer for $50,000 a year with employee benefits, micro management, no experience with other restaurants, PTO, etc…
You have us
For a fraction of the price
With a proven system and data from multiple restaurants in different markets
Handling the “heartbeat” of your marketing (word of mouth and reviews)
While you have the extra time freed up to:
Hire and fire
Keep good employees from quitting
Cover call-outs
Build the schedule
Handle payroll
Keep food costs from creeping up
Deal with vendors and price increases
Manage inventory and waste
Handle equipment breaking
Put out customer fires
Keep service consistent
Keep margins from getting squeezed
Train staff
Get your name out in the community
Hell, even just spend more time with your family and friends.
So you might be thinking
“Fair enough. If you guys handle it instead…”
How much of this shit do I have to do?
Absolutely nothing
Well, maybe a 5 minute call in the first week to give us access :)
But other than that, this is ZERO work for you or your staff.
There’s no weird pushy scripts you have to ask your staff to say
There’s no hours of filming content that gets 13 likes and 1 comment from your mom
There’s no confusing settings or apps to mess with
Everything is done for you in the background, and we update you every week with results.
“That all sounds great, but…”
How do I know this will work for MY restaurant?
You don’t.
Which is exactly why we test it first.
For every new client, we run a 7-day, $100 test campaign for your restaurant to show you real results, and real data before you ever make a decision.
We don’t make money on these tests.
That’s not the point.
The point is to earn your trust.
So…
What does it cost after the test?
$497/month.
Plus whatever you choose to spend directly with Google.
That’s it.
And there’s a reason it’s that cheap...
We spent a year cutting shit OUT
No monthly content shoots
No giant social media package
No bloated dashboard you’ll never open
No 14 different “marketing services” thrown into a proposal to justify a $2,000 “management fee”
We kept the handful of things we believe actually matter most
Which means you don’t need to make Restaurant ROI some giant expense on your P&L
It should be something you can comfortably keep running through the busy months and the slow ones
“Okay. $497. No work for me. I get to test it first. So…”
What’s the catch?
There is one.
We cannot make people like your restaurant.
If the food sucks…
If everybody leaves pissed off…
If your Google reviews are telling the truth and the truth is ugly…
More customers walking through the door might actually make your problem worse.
Restaurant ROI only works when the product is already good.
When customers already love you.
When the problem isn’t “How do we make this place worth visiting?”
It’s:
“How do we get more people to discover it?”
So, if you’re wondering...
You’ll probably be a great fit if…
People genuinely like your product.
You want more people in your area to know you exist.
You want someone else handling the marketing.
You’re willing to invest money to grow.
You care about building a stronger restaurant long term.
And if you just read that thinking…
“Yeah. That’s literally us.”
Then there’s really only one thing left to picture.
What happens when this actually works?
More people in your area know your name.
More new customers walk through the door every week.
More of those customers leave great reviews.
Your rating gets harder and harder for competitors to touch.
Those customers tell friends
Those friends become customers
And little by little, your restaurant stops being the place people should know about…
and becomes the place everybody does
You’re not fucking around with ads every Tuesday
You’re not wondering what to post
You’re not paying somebody $2,000 a month to send you a PDF
The system just runs in the background while you run the restaurant
And the alternative is pretty simple.
Six months from now, you can still have the same great food, the same loyal customers…
and the same people five minutes away who still don’t know you exist.
Or you can spend one week and a hundred bucks finding out how much untapped demand is actually sitting around your restaurant.
Six months from now, you’ll either be glad you tested it…
or still wondering what could’ve happened.
So there’s really only one question left:
Are you ready to stop being the best-kept secret in town?
We only take on restaurants we know we can help, so the first step is a quick look to see if you're a fit.
FAQ
Questions you're probably already thinking.
What other restaurant owners asked before working with us:
How fast will I see results?
You should not have to "wait six months" to know if this is working.
Within the first week, we’ll already have real data coming in.
Within the first month, we should have a much clearer picture of what’s happening with traffic, reviews, and sales.
Most restaurants see meaningful increases in revenue and reviews in the first 30 days. The system gets better with more data, but it does not take months to start moving.
What happens during the $100 test?
We build and run a real custom Google Ads campaign for your restaurant for 7 days. The point is to let you see what we can actually do in your market without a big commitment.
After the test, we look at the campaign data and compare it against your POS sales so we can see what happened inside the restaurant.
It’s an easy way to get your feet wet if you’ve never done paid marketing before, or if you’ve been burned by Google Ads in the past.
How much do I need to spend on Google Ads?
It depends on your restaurant and market.
We’ll recommend a starting budget based on what we see, and you pay Google directly.
We do not take a percentage of your ad spend. Our management fee stays the same whether you spend $1,000 or $5,000 / month with Google.
What if I already have someone doing my marketing?
That’s completely fine. We work with restaurants that already have a marketing person, social media team, website company, online ordering platform, or other marketing services.
Most of the time, what we do does not overlap with them. It adds another layer that helps everything else work better.
And if somebody is already doing something similar, that’s exactly why the $100 test exists. You can compare us with what you already have without signing a big contract or risking much money.
Do I need to know anything about Google or ads or any of this?
No. That’s the point. You give us access, we build everything, manage it, optimize it, watch the data, and keep you updated. You do not need to learn Google Ads, mess with settings, or spend your nights watching YouTube tutorials (lol).
What do you need from me and my staff?
Almost nothing. Access at the start, and that's it. Your staff keeps doing exactly what they already do. We're not adding a single task to anyone's plate.
What if my setup is weird, old, or a mess?
Don't worry, we’ve seen worse.
We’ll go through what you already have, create what you don't, clean up what matters, fix anything that needs fixing, and get everything set up correctly.
You still own your accounts, your data, and everything we build.
Why do you "qualify" restaurants instead of just taking anyone?
Because this only works if the restaurant is already worth visiting. If your product sucks, more marketing will just put more people in front of a bad product.
We want restaurants that already have a fire burning. Our job is to pour gasoline on it.
Certain cuisines, markets, restaurant sizes, and concepts also work better than others, so we look at that before taking anyone on.
Is this just Google Ads?
No. Google Ads is one part of it. The bigger system is built around the heartbeat of restaurant growth: getting more people through the door, getting more happy customers talking about you, building more reviews, improving how you show up on Google, and letting all of that compound over time.
We spent a long time cutting out the extra BS and keeping the few things we believe actually move a restaurant forward.
Ready to give it a try?
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